The Solution

Working with Leap, Optiwatt launched a Tesla sweepstakes to encourage enrollments in California and Texas. Having worked on multiple sweepstakes campaigns, Leap was able to offer Optiwatt our expertise to quickly navigate legal requirements, identify the best customer engagement methods and execute a seamless go-to-market strategy.

To promote the contest, Optiwatt leveraged multiple channels including mobile and email marketing, events and paid digital advertising. The promotion enabled Optiwatt to test new messaging strategies and offer their customers a non-traditional enrollment incentive.